News
February 11, 2004
HORSETV ANNOUNCES NEW PROGRAMMING FOR APRIL/MAY
Launch of the new National High School Rodeo Series, "20X Rodeo High!"
Launch of the new Appaloosa Horse Club Series
Houston, TX - HorseTV announced today new additions to its April - May program lineup. By adding to its programming base unique television specials and on-going series covering many different aspects of the horse world, HorseTV continues its ongoing expansion while pursuing its goal of the 24/7 HorseTV Channel.
In a faraway land called Iceland, one would expect the weather to be far too cold and icy to ride and train horses very much during the wintertime. However, during a time of year when many U.S. horses are blanketed and standing in their stalls, the Icelanders do most of their riding! In this television program produced exclusively for HorseTV, viewers will be able to join these hardy Icelanders and their horses as they compete in their favorite winter sport.
On a freezing cold Sunday morning in the month of February, a few farmers in a countryside called Kjós go out on Lake Međalfellsvatn on their tractors to move snow from the ice covering the lake. They are preparing the ice for the upcoming competition on the frozen lake. In this fascinating program premiering in April, stallions, mares and geldings compete at top speed and form. Professional riders, children and farmers alike have the time of their lives, although needing protective clothing to protect their bodies from the cold. Icelandic riders love to compete with their horses in this amazing winter sport. People trailer their horses from town to experience the wonderful and unique joy of riding their horses on the same lake that is famous for trout and salmon fishing. Watching the competition will demonstrate why these unique little Icelandic horses do so well on ice, utilizing the gait which Icelanders believe God gave only to their one and only horse breed. “Horses on Ice” offers a wonderful glimpse into the wonderful equestrian society which surrounds the Icelandic horse during wintertime in Iceland.
In a land with 290,000 habitants and 80,000 horses (one horse for every 3.5 people) every town has a neighborhood of stables and barns where people come together every day during the winter to enjoy their companionship with the horses.
"The Appaloosa Horse," produced by Midwest Media for the Appaloosa Horse Club, is an ongoing series that will showcase the style and ability of the Appaloosa, while capturing the versatility, leisure and significance of family values. Focusing on highlights from top shows and competitions, as well as interviews with top trainers and breeders, "The Appaloosa Horse" is designed not only for current fans of this breed with a unique history, but also for those seeking their first horse.
"20X Rodeo High," also from Midwest Media for the National High School Rodeo Association, is a 26-week series featuring America's youth, and follows their involvement in one of the top spectator sports in the country. This will be an action-packed, feature magazine program that highlights the participants, their rides, and the best performances from the weekly rodeos. Viewers will meet some of the competitors and learn first-hand how the sport of rodeo has positively impacted these young people's lives. The NHSRA began as a state rodeo in Halletsville, Texas, in 1947. The mission of the NHSRA is to promote the positive image of rodeo and preserving the Western Heritage, while maintaining the highest regard for livestock.
ends
Notes to Editors:
HorseTV broadcasts an outstanding selection of documentary, show and event programming,
as well as a wide variety of informational and instructional programs devoted to owners, riders,
breeders and lovers of horses and equestrian sports.
HorseTV was launched in January 2001. HorseTV programming is currently available through the
America One Television’s network of affiliated television stations coast to coast. It provides up to
20 hours of equestrian programming each week to millions of North American homes through local
television stations, select cable systems, and DirecTV and DISH via local station options in several
markets. It is also available world wide via broadband streaming on the Internet through subscription
to America One on JumpTV.com.
For further information, please contact the following:
Sally Lasater
HorseTV Media Group, LLC
9434 Old Katy Rd #380
Houston, Texas 77055
(713) 468-2014 – P
(713) 468-2111 – F
slasater@horse-tv.com
www.horsesonice.com
www.nhsra.org
www.appaloosa.com
www.horse-tv.com
www.midwestmedia.tv
This news release is a service of National Equestrian Productions (a division of National Equestrian Communications) For more information about media services provided by NEP, please contact Chris Stafford at media@necomms.com or (859) 552-5705 or visit www.necomms.com.